Why the first seconds decide everything
On a feed, people decide almost instantly whether to keep watching. The same product, the same edit and a different first line can perform very differently.
How to run a hook test
- 01Pick one idea
Keep the body of the video the same, so the hook is the only thing that changes.
- 02Write several openings
A question, a bold claim you can back up, a visual pattern-break and a problem statement are good starting points.
- 03Publish as trial reels
Use each platform's testing features where they exist, so variants reach fresh audiences.
- 04Compare attention, not likes
Watch how many people stay past the first seconds and how many finish.
- 05Scale the winner
Put more of your content and budget behind the hook that held attention.
What to do with a winner
Turn it into a series, reuse the hook on related products, and adapt it for each platform. A proven hook is one of the most reusable assets a brand has.
Questions
- How many hooks should we test per idea?
- Start with three to five. Fewer gives you little to compare; many more spreads attention too thin to read the result.
- How do we start?
- Book a free strategy call. We look at your category with LucidGraph, agree the plan and the platforms, and your Brand DNA is set within the first two weeks.