LucidStudio · Brand DNA
Every piece sounds and looks like you, at any volume.
Making more content usually means the brand slips. Your Brand DNA holds it steady: your tone, your look, your claims and your audience, set once and checked on every piece.
- Tone
- WarmPlain-spokenCalm
- Colours
- Type
- AaSoft, rounded, no capitals
- Claims
- Gentle enough for daily useGuaranteed results
- Pillars
- RitualsIngredientsReal skin
Guaranteed glow in three days!!
A softer glow, made for every day.
Not an approved claimNot the brand’s tone- Sounds like you
- Looks like you
- Claims you can make
Illustration: a draft checked against a Brand DNA before it reaches you.
What it does for you
Scale your content, not your review time.
One brand at any volume
Whether it is five pieces a month or fifty, everything sounds and looks like the same brand.
Less for you to fix
Drafts are checked against your Brand DNA before they reach you, so approval is quick and edits are rare.
Claims you can stand behind
Your approved claims, and the ones you can't make, are written down and checked on every piece.
What goes into it
Six parts, set in your first two weeks.
Tone of voice
How you sound, the words you use and the ones you never would.
Visual direction
Colours, fonts, framing, light and the look of your people and product.
Claims
What you can say about your product, what needs proof, and what is off limits.
Audience
Who you are talking to, what they want and what makes them trust a brand.
Content pillars
The handful of themes your content returns to, so the feed tells one story.
Product truths
The details that must always be right: names, ingredients, sizes and how it is used.
How it works
You send it once. We do the rest.
We listen first
A kickoff session, your existing content and your guidelines, if you have them.
We write your Brand DNA
Tone, visuals, claims, audience, pillars and product truths, in one living document.
You sign it off
You review and approve it. It becomes the standard every piece is checked against.
It guides everything
Every script, edit and post is checked against it, and it is updated as your brand grows.
Questions
About brand dna.
Your Brand DNA is set in your first two weeks, alongside your first batch of content.
We start from them. Brand DNA adds what guidelines often leave out for social content: claims, hooks, pacing and how your people appear on camera.
Yes. It is a living document. When your brand, products or audience change, we update it with you.
Yes. It is written for your brand and it is yours to keep.
Could someone spot your brand with the logo covered?
Book a free strategy call and we will show you how we would capture your brand in your first two weeks.
Free strategy call No commitment Plans from $2,500 a month